A New Relationship between People and Cars Created by KINTO, TOYOTA:
KINTO Corporation, established in 2019, offers Toyota and Lexus vehicles through a subscription service. The cumulative number of applicants reached 55,000 by December 2022, with young people in their 20 s and 30 s accounting for about 40% of all the applicants. Despite reports of young people in th...
| Published in: | Maketingu Janaru |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2023-09-01
|
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/2/43_2023.055/_html/-char/en |