Exploring the influence of expectancy, valence, and instrumentality on VR tourism intention: A framework based on TAM and expectancy theory

Background: Virtual Reality (VR) has demonstrated tremendous potential to transform the tourism industry, offering tourists immersive experiences in remote destinations with reduced costs. Drawing on the technology acceptance model (TAM) and expectancy theory, we investigated the intricate interplay...

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Bibliographic Details

Published in:	Acta Psychologica
Main Authors:	Tong Zhang, Shaowei Xiong
Format:	Article
Language:	English
Published:	Elsevier 2024-10-01
Subjects:	TAM theory Expectancy theory Expectancy Valence Instrumentality VR tourism intention
Online Access:	http://www.sciencedirect.com/science/article/pii/S0001691824004190