A Receiver Perspective on Knowledge Sharing Impact on Consumer–Brand Relationship in Virtual Communities

The virtual community offers groups of consumers a knowledge-shared platform, wherein shared brand information influences the brand cognition of others. Using stimulus–organism–response (SOR) model, this study constructs a research framework for the influence of knowledge sharing on consumer–brand r...

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Bibliographic Details

Published in:	Frontiers in Psychology
Main Authors:	Jiemei Zhang, Shaojing Qi, Bei Lyu
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2021-10-01
Subjects:	knowledge-sharing sense of virtual community product involvement consumer-brand relationship virtual community
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2021.685959/full