A Receiver Perspective on Knowledge Sharing Impact on Consumer–Brand Relationship in Virtual Communities

The virtual community offers groups of consumers a knowledge-shared platform, wherein shared brand information influences the brand cognition of others. Using stimulus–organism–response (SOR) model, this study constructs a research framework for the influence of knowledge sharing on consumer–brand r...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Frontiers in Psychology
المؤلفون الرئيسيون: Jiemei Zhang, Shaojing Qi, Bei Lyu
التنسيق: مقال
اللغة:الإنجليزية
منشور في: Frontiers Media S.A. 2021-10-01
الموضوعات:
knowledge-sharing
sense of virtual community
product involvement
consumer-brand relationship
virtual community
الوصول للمادة أونلاين:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.685959/full

الانترنت

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.685959/full

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