Online corporate communication: Should national culture matter?

IntroductionThe purpose of this paper is to investigate how the culture of a nation influences online corporate communication, focusing on the assessment of the culturability of business websites. Although the Internet constitutes a global phenomenon, cultural filters influence its use at the local...

詳細記述

書誌詳細

出版年:	Frontiers in Communication
主要な著者:	Guendalina Capece, Francesca Di Pillo
フォーマット:	論文
言語:	英語
出版事項:	Frontiers Media S.A. 2023-03-01
主題:	corporate communication cultural usability web design cultural indicators national culture content analysis
オンライン･アクセス:	https://www.frontiersin.org/articles/10.3389/fcomm.2023.1005903/full