The Contribution of Artificial Intelligence in Talent Retention

• Published in: Ovidius University Annals: Economic Sciences Series
• Main Authors: Ana-Maria Săcuiu, Angela-Eliza Micu, Otilia-Ana Lungu
• Format: Article
• Language: English
• Published: Ovidius University Press 2025-08-01
• Subjects: talent retention; artificial intelligence; human resource management; organizational strategies; employee engagement
• Online Access: https://stec.univ-ovidius.ro/html/anale/ENG/2025i1/Section%204/20.pdf
• ISSN: 2393-3127

Human Resource Management (HRM) adapts to new trends in Artificial Intelligence (AI) by integrating it into core activities, with a particular focus on its applicability in talent retention processes (Vrontis, et al., 2020). Through a dual methodological framework combining a bibliometric analysis of 64 scientific articles indexed in the Scopus database (2020-2025) with an empirical study based on a customized questionnaire, the article highlights both the opportunities and barriers encountered in the adoption of AI in HR processes. The bibliometric analysis, conducted using VOSviewer software, reveals a weak conceptual link between AI and talent retention, despite the growing interest in both topics. Empirical data collected from 60 validated responses highlights limited adoption of AI in HRM practices and highlights a lack of strategic implementation. The results highlight the need to develop clear organizational policies, intensify digital literacy efforts among HR professionals and systematically integrate AI into sustainable talent retention strategies.