| 要約: | Human Resource Management (HRM) adapts to new trends in Artificial Intelligence (AI) by
integrating it into core activities, with a particular focus on its applicability in talent retention
processes (Vrontis, et al., 2020). Through a dual methodological framework combining a
bibliometric analysis of 64 scientific articles indexed in the Scopus database (2020-2025) with an
empirical study based on a customized questionnaire, the article highlights both the opportunities
and barriers encountered in the adoption of AI in HR processes. The bibliometric analysis, conducted
using VOSviewer software, reveals a weak conceptual link between AI and talent retention, despite
the growing interest in both topics. Empirical data collected from 60 validated responses highlights
limited adoption of AI in HRM practices and highlights a lack of strategic implementation. The
results highlight the need to develop clear organizational policies, intensify digital literacy efforts
among HR professionals and systematically integrate AI into sustainable talent retention strategies.
|
|---|
