Application of micro–influencer engagement in digital marketing channels

This article explores the theoretical foundations and practical features of engaging with micro–influencers in digital marketing channels. It defines the concept and key characteristics of micro–influencers, highlighting the fundamental advantages and risks associated with working with them. The con...

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Bibliographic Details

Published in:	Путеводитель предпринимателя
Main Authors:	V. I. Kolmogorova, I. D. Mudrova, D. A. Shishlyannikova
Format:	Article
Language:	Russian
Published:	Russian Academy of Entrepreneurship 2024-12-01
Subjects:	micro–influencer influencer marketing promotion opinion leaders influencers micro–influencer engagement macro–influencer influence marketing micro–influencer characteristics
Online Access:	https://www.pp-mag.ru/jour/article/view/2028