A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour
Abstract This study examines the complex mechanisms shaping consumer attitudes and behaviours towards sustainable fashion, with a focus on Ducoffe’s advertising model. Using a questionnaire, it investigates how informativeness, entertainment, credibility, and irritation in advertising influence purc...
| الحاوية / القاعدة: | Future Business Journal |
|---|---|
| المؤلفون الرئيسيون: | , , , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
SpringerOpen
2025-04-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1186/s43093-025-00503-z |