A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour

Abstract This study examines the complex mechanisms shaping consumer attitudes and behaviours towards sustainable fashion, with a focus on Ducoffe’s advertising model. Using a questionnaire, it investigates how informativeness, entertainment, credibility, and irritation in advertising influence purc...

Full description

Bibliographic Details
Published in:	Future Business Journal
Main Authors:	Mariya Ali, Asad Ahmad, Sadaf Siraj, Dag Øivind Madsen
Format:	Article
Language:	English
Published:	SpringerOpen 2025-04-01
Subjects:	Ducoffe’s model Sustainable apparel Consumer behaviour Advertisement
Online Access:	https://doi.org/10.1186/s43093-025-00503-z

Similar Items

Factors influencing the purchasing behaviour of sports apparel consumers in Johannesburg
by: Sive Maqula, et al.
Published: (2023-06-01)

Environmentally Sustainable Apparel Acquisition and Disposal Behaviours among Slovenian Consumers
by: Žurga Zala, et al.
Published: (2015-12-01)

Investigating female consumers’ environmentally conscious apparel purchase behaviour through Stimulus-Organism-Response framework
by: Jelena Krstić, et al.
Published: (2025-05-01)

The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria
by: Assia BRAHIMI, et al.
Published: (2025-02-01)

A Study on the Impact of Consumer Ethics on Apparel Purchasing Behavior
by: Zhao Hongshan
Published: (2021-01-01)

Cross-Sessional Study of Digital Advertising and Consumer Purchasing Behaviour in Delta State
by: Patrick Nkemdilim Ijeh, et al.
Published: (2024-07-01)

Store atmospherics and apparel behavioural intentions: The moderating effect of urban bottom-of-the-pyramid consumers’ age
by: Bianca M. van Niekerk, et al.
Published: (2024-03-01)

Environmentally sustainable apparel merchandising of recycled cotton-polyester blended garments: Analysis of consumer preferences and purchasing behaviors
by: Arnob Dhar Pranta, et al.
Published: (2024-09-01)

Analytical study of the big five traits theory for apparel consumers segmentation
by: Noha Ismail, et al.
Published: (2023-07-01)

Exploring purchasing behavior of Ethiopian consumers towards locally produced apparel products: an extended model of the theory of planned behavior
by: Eyob Minbale, et al.
Published: (2025-12-01)

The Impact of Hidden Advertising on Consumers Purchase Behaviour of Books
by: Helena Rojec, et al.
Published: (2012-01-01)

Survey data to evaluate consumer behaviour and consumption pattern of sustainable apparel: A study on consumer awareness level
by: Manish Mishra, et al.
Published: (2023-08-01)

Exploring the Role of Situational Cues in Apparel Consumers' Impulsive Buying Behaviour
by: Vishal Trivedi, et al.
Published: (2024-12-01)

Factors influencing the purchasing intentions of young ethiopian consumers toward locally made fashion apparel
by: Berihun Bizuneh
Published: (2025-01-01)

Factors affecting Ethiopian Consumers’ Attitudes towards Purchasing Locally Produced Apparel: An Empirical Study
by: Eyob Minbale, et al.
Published: (2024-06-01)

Facebook Advertising and Consumer Behaviour: A Study of Yuorit Yoghurt in Jos South, Nigeria
by: Sunday Francis Leman, et al.
Published: (2025-10-01)

What drives Generation Z to choose green apparel? Unraveling the impact of environmental knowledge, altruism and perceived innovativeness
by: Sushant Kumar Vishnoi, et al.
Published: (2025-12-01)

Determination of Priorities in Apparel Purchasing from Private Sale Websites
by: Saricam Canan, et al.
Published: (2017-12-01)

Consumer choice for purchasing imported apparel goods and its effect on perceived saving in Debre Markos district, Amhara Ethiopia: A logistic regression analysis
by: Fasika Chekol, et al.
Published: (2022-12-01)

Impact of sales promotion on consumer buying behavior in the apparel industry
by: Manish Mishra, et al.
Published: (2024-12-01)

Convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparel
by: Chunmin Lang, et al.
Published: (2019-09-01)

The Attitude of Service Consumers Regarding Tourist Advertising in Mountain Banat
by: Dinu Gabriel, et al.
Published: (2017-01-01)

The Influence of Consumer Trust and Advertising on Consumer Decisions to Make Purchases at Lazada Marketplace
by: R. Ela Sulastri
Published: (2022-04-01)

Developing a socioecological model for tweens’ consumption of branded apparel
by: BC Senooane, et al.
Published: (2020-07-01)

The role of outdoor advertising in consumer behaviour in implementing the goals of sustainable development: a case study of Lithuania
by: Kristina Samašonok, et al.
Published: (2025-09-01)

Disability, Participation and Apparel throughout the Life Course
by: Jessica Dimka, et al.
Published: (2017-06-01)

Navigating on the antecedents that influence store patronage, apparel purchase decision and store attachment among the Generation Y cohort
by: Dr ET Maziriri, et al.
Published: (2019-07-01)

Factors influencing demand forecasting and planning in the South African apparel industry : a case study
by: F Katemauswa, et al.
Published: (2020-12-01)

The perceptions of consumers aged 18-30 of “lesbian” appeals in advertising
by: GP van Rheede van Oudtshoorn, et al.
Published: (2022-10-01)

CONSUMER VALUE IN APPAREL ONLINE MARKETING WITH REPERTORY GRID ANALYSIS
by: DEMIR MURAT, et al.
Published: (2018-05-01)

Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective
by: Elizabeth Kempen, et al.
Published: (2023-01-01)

Beyond the Product: How Storytelling Advertisements Shape Consumer Perception and Purchase Decisions
by: Iroegbu Chinatu Amarachukwu
Published: (2025-10-01)

Influence of Advertising Effectiveness on Consumer Purchase Decisions in Wardah Medan Instagram social media Cosmetic Advertising
by: Sylvani Dewi, et al.
Published: (2023-11-01)

Factors driving online apparel shopping in South Africa
by: G J Lee, et al.
Published: (2016-06-01)

Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism
by: Syed Hassan Raza, et al.
Published: (2021-02-01)

Designing a Model of Consumer Purchase Behavior towards Domestic Brands of Sports Apparel
by: Yaser Ahmadi, et al.
Published: (2016-04-01)

Sustainable fashion trends and purchasing pattern analysis for textiles and apparel: An encouragement for eco-innovation
by: Zebran Khan, et al.
Published: (2025-06-01)

Information cues and emotional appeals in magazine advertisements
by: Mücahid Zengin, et al.
Published: (2025-06-01)

The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia
by: Nur Farihah Bt. Isamudin, et al.
Published: (2021-01-01)

A Comparative Analysis of Advertising Appeals in Anti- smoking Advertisements (Print and Online display ads) from 1990s to 2020s in the U.K
by: Mr. Ayomide Adebare, et al.
Published: (2025-01-01)