Extended warranty and its impact on perception in sales promotion of durables

Purpose – The aim of the paper is to determine the perception of extended warranty when communicated by retailer during the sales promotion of durable products (e.g. refrigerators). We consider perception as five signals or conceptual dimensions in retail context. The research question is: What per...

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Bibliographic Details

Published in:	Business, Management and Economics Engineering
Main Authors:	Dario Dunković, Blaženka Knežević
Format:	Article
Language:	English
Published:	Vilnius Gediminas Technical University 2023-09-01
Subjects:	extended warranty durables perception promotion SEM
Online Access:	https://journals.vilniustech.lt/index.php/BMEE/article/view/19081