Football clubs’ social awareness as a leading strategy for performance: A fan token-based panel data analysis

This paper analyses the extent to which football clubs’ emotional value —fan token-based— is related to economic value—share-based. Specifically, this research investigates the relationship between fan tokens and stock prices in European football clubs, aiming to discern fan engagement’s impact on f...

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Bibliographic Details
Published in:Management Letters/Cuadernos de Gestión
Main Authors: Julen Castillo-Apraiz, Raúl Gómez-Martínez, Jesús Manuel Palma-Ruiz
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2025-03-01
Subjects:
Online Access:https://ojs.ehu.eus/index.php/CG/article/view/27433