Muslim tourist perceived value as determinant on destination brand loyalty
Purpose—This study investigates the attributes of Muslim tourist perceived value as a determinant of destination brand loyalty. This is also related to the discussion in the literature on tourist loyalty, which is still unclear, especially in the context of Halal tourism. Methodology/Design/Appro...
| Published in: | Tourism and Hospitality Management |
|---|---|
| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2024-09-01
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| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol30no3/9_Supriono_Sudarmiatin_Djatmika_Hermawan |
