THE ROLE OF STAKEHOLDER IN BUILDING A BRAND IMAGE AT MADRASAH ALIYAH

Brand image is a representation of the overall perception of a brand and is formed from information and knowledge of that brand. Having a positive brand image for educational institutions in today's global competition is very important. The existence of a brand image is an alternative in winnin...

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Bibliographic Details
Published in:Nidhomul Haq
Main Authors: Fajri Dwiyama, Nurhasanah R
Format: Article
Language:Arabic
Published: Prodi Manajemen Pendidikan Islam Institut Pesantren KH Chalim Mojokerto 2020-11-01
Subjects:
Online Access:https://e-journal.ikhac.ac.id/index.php/nidhomulhaq/article/view/1002