Use of innovation in marketing management of Slovak business enterprises

The main aim of the paper is to create a model of the key elements affecting the use of innovation in marketing management on base of detailed analysis of literature and conducted research. This model should be supported by designed system how to work with innovations and knowledge of the business....

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Bibliographic Details

Published in:	Business: Theory and Practice
Main Authors:	Viliam Lendel, Michal Varmus
Format:	Article
Language:	English
Published:	Vilnius Gediminas Technical University 2013-03-01
Subjects:	innovation innovative potential innovative management marketing management business research
Online Access:	https://journals.vgtu.lt/index.php/BTP/article/view/8532