Consumer perspective of omnichannel commerce
The evolution of hypermedia space and growing saturation of the market with mobile devices, an increasing role of Big Data, which allow for multidimensional analysis of data from offline and online markets, growing popularization of solutions of Market Intelligence supported by Cloud Computing techn...
| Published in: | Management |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Law and Economic Sciences University of Zielona Góra
2017-12-01
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| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/manment.2017.21.issue-2/manment-2017-0007/manment-2017-0007.xml?format=INT |