Consumer perspective of omnichannel commerce

The evolution of hypermedia space and growing saturation of the market with mobile devices, an increasing role of Big Data, which allow for multidimensional analysis of data from offline and online markets, growing popularization of solutions of Market Intelligence supported by Cloud Computing techn...

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Bibliographic Details
Published in:	Management
Main Author:	Kaczorowska-Spychalska Dominika
Format:	Article
Language:	English
Published:	Faculty of Law and Economic Sciences University of Zielona Góra 2017-12-01
Subjects:	omnichannel commerce retail trade customer Internet of Things (IoT) M31
Online Access:	http://www.degruyter.com/view/j/manment.2017.21.issue-2/manment-2017-0007/manment-2017-0007.xml?format=INT

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