Functional approach to marketing application for development of Higher School establishments

Basic tendencies and problems of the higher educational services market development are certain in the article. The improved system of marketing functions higher educational services is offered. The necessity of application the external and internal marketing for higher educational establishments is...

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Bibliographic Details

Published in:	Marketing i Menedžment Innovacij
Main Author:	A.Ya. Dmytriv
Format:	Article
Language:	English
Published:	Sumy State University 2011-10-01
Subjects:	market of higher educational services functions of higher educational services marketing higher school establishment educational service
Online Access:	http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_1_130_136.pdf