Factors affecting satisfaction and reuse intention of customers using online motorbike service

The paper's objective was to identify and measure factors impacting on satisfaction and reuse intention of customers using online motorbike service. The research model proposed five factors affecting customer satisfaction such as perceived service quality, perceived value, transaction convenien...

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Bibliographic Details
Published in:Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
Main Authors: Nguyen Thuy Quynh Loan, Ngo Quang Hung
Format: Article
Language:English
Published: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2018-10-01
Subjects:
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/162