Factors affecting satisfaction and reuse intention of customers using online motorbike service
The paper's objective was to identify and measure factors impacting on satisfaction and reuse intention of customers using online motorbike service. The research model proposed five factors affecting customer satisfaction such as perceived service quality, perceived value, transaction convenien...
| Published in: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
|---|---|
| Main Authors: | Nguyen Thuy Quynh Loan, Ngo Quang Hung |
| Format: | Article |
| Language: | English |
| Published: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2018-10-01
|
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/162 |
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