The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company
Introduction: The dairy industry, with its long chain of values and numerous links, is an effective and efficient industry in the Iranian economy. As the competition in the dairy market increases, the chances of survival in this field decrease, regardless of the customer, marketing and sales strateg...
| Published in: | کاوشهای مدیریت بازرگانی |
|---|---|
| Main Authors: | , , , |
| Format: | Article |
| Language: | Persian |
| Published: |
Yazd University
2022-11-01
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| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2942_7dedc86a3658584be5d9c79dd7793fa3.pdf |