The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company

Introduction: The dairy industry, with its long chain of values and numerous links, is an effective and efficient industry in the Iranian economy. As the competition in the dairy market increases, the chances of survival in this field decrease, regardless of the customer, marketing and sales strateg...

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Bibliographic Details
Published in:	کاوش‌های مدیریت بازرگانی
Main Authors:	Davood Feiz, Maryam Asgharinajib, Sima Alipour, Morteza Maleki Minbashrazgah
Format:	Article
Language:	Persian
Published:	Yazd University 2022-11-01
Subjects:	virtual reality customer empathy map videography
Online Access:	http://bar.yazd.ac.ir/article_2942_7dedc86a3658584be5d9c79dd7793fa3.pdf

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