New tools of relationship marketing for innovative projects of machine-building enterprises: crowdsourcing and crowdfunding

The aim of the article. The aim of the article is justification of theoretical provisions for determining the nature and use of relationship marketing in innovative projects of machine-building enterprises. The results of the analysis. Today there are a lot of reasonable thoughts on the fundamental...

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Bibliographic Details

Published in:	Marketing i Menedžment Innovacij
Main Author:	N.B. Kolotova
Format:	Article
Language:	English
Published:	Sumy State University 2015-09-01
Subjects:	relationship marketing relational marketing types of relationship marketing innovative project crowdsourcing crowdfunding
Online Access:	http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2015_3_56_65_0.pdf