New tools of relationship marketing for innovative projects of machine-building enterprises: crowdsourcing and crowdfunding

The aim of the article. The aim of the article is justification of theoretical provisions for determining the nature and use of relationship marketing in innovative projects of machine-building enterprises. The results of the analysis. Today there are a lot of reasonable thoughts on the fundamental...

書誌詳細
出版年:	Marketing i Menedžment Innovacij
第一著者:	N.B. Kolotova
フォーマット:	論文
言語:	英語
出版事項:	Sumy State University 2015-09-01
主題:	relationship marketing relational marketing types of relationship marketing innovative project crowdsourcing crowdfunding
オンライン･アクセス:	http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2015_3_56_65_0.pdf

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