The Effect of Information Quality and Source Credibility on Information Adoption in Online Communities

Consumers have become much more sensitive to the opinions of others than in the past. Criticism and praise of products based on previous experience are essential for consumers to make decisions. With the increasing spread of the Internet, social media, and mobile phones, traditional word of mouth ha...

Full description

Bibliographic Details

Published in:	تحقیقات بازار یابی نوین
Main Authors:	Mehdi Khademi Gerashi, Reza Bakhshnezhad, Shiva Nosrati
Format:	Article
Language:	Persian
Published:	University of Isfahan 2023-02-01
Subjects:	electronic word of mouth (ewom) information adoption model information quality source credibility website nature
Online Access:	https://nmrj.ui.ac.ir/article_27298_200f4695971c8f63465537067fe01a13.pdf