COMPARATIVE ANALYSIS OF CONSUMER DESIRE AND CHOICE INDEX OF COFFEE PURCHASE DECISIONS AT KAMPOENG KOPI BANARAN AND PONDOK KOPI UMBUL SIDOMUKTI, SEMARANG REGENCY, INDONESIA

The objectives of this study were to analyze: 1) Consumer Desire Index (IKK) on Coffee Purchase Decisions in Semarang Regency; 2) Consumer Choice Index (GPA) on Coffee Purchase Decisions in Semarang Regency. The research method was conducted by survey method. Data was collected by interviewing the n...

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Bibliographic Details

Published in:	Russian Journal of Agricultural and Socio-Economic Sciences
Main Authors:	Silvianita R., Roessali W., Prasetyo E.
Format:	Article
Language:	English
Published:	iVolga Press 2022-08-01
Subjects:	coffee ikk gpa banaran
Online Access:	http://rjoas.com/issue-2022-08/article_07.pdf