Relationships Among Psychological Risk, Eco-Friendly Packaging, Price Fairness, and Brand Trust of Bottled Water Consumers: Moderating the Impact of Nutritional Disclosure

This study explores the relationship between psychological risk, price fairness, and brand trust in consumers of bottled water. We also tested the moderating effect of nutritional disclosure on the impacts of psychological risk and eco-friendly packaging on price fairness. We analyzed the data of 30...

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Bibliographic Details
Published in:Foods
Main Authors: Kyung-A Sun, Joonho Moon
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Subjects:
bottled water
psychological risk
price fairness
brand trust
nutritional disclosure
Online Access:https://www.mdpi.com/2304-8158/13/23/3800

Internet

https://www.mdpi.com/2304-8158/13/23/3800

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