Artifacts of History in Modern Media and Advertising Discourse
This article is devoted to the study of the problem of historical artifacts integration into the structure of modern media and advertising discourse. This work systematizes scientific research on the problem of advertisers’ appeal to images of the past, analyzes the semiotic codes of advertising rel...
| Published in: | Актуальные проблемы филологии и педагогической лингвистики |
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| Main Authors: | , |
| Format: | Article |
| Language: | German |
| Published: |
Publishing and Printing Center NOSU
2023-06-01
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| Subjects: | |
| Online Access: | http://philjournal.ru/upload/2023-2/163-176.pdf |