Development of service brand judgment model from customers' point of view
IntroductionThe purpose of this study is to investigate the service brand verdict model as one of the most widely used service brand models in the Karafarin Bank as one one the privates banks of Islamic Republic of Irand and its development. Therefore, in the first phase of this research, after coll...
| Published in: | مطالعات مدیریت راهبردی |
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| Main Authors: | , |
| Format: | Article |
| Language: | Persian |
| Published: |
Iran Strategic Management Society
2023-12-01
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| Subjects: | |
| Online Access: | https://www.smsjournal.ir/article_180692_c58c4dc378a850abd42f83fc96ff335f.pdf |