Modeling the intention to consume and willingness to pay premium price for 3D-printed food in an emerging economy
Abstract This study examined the factors influencing customers’ consumption intentions and willingness to pay a premium price for 3D-printed food by combining personal innovativeness, perceived compatibility, perceived product value, desire to eat, and willingness to pay a premium price for 3D-print...
| Published in: | Humanities & Social Sciences Communications |
|---|---|
| Main Authors: | , , , , , |
| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2024-02-01
|
| Online Access: | https://doi.org/10.1057/s41599-024-02776-1 |