CONCEPT OF THE INTEGRATIONAL MODEL OF THE MARKETING COMMUNICATING

In the modern constellation of links and relations of the environment's factors, individual instruments of the communication mix (personal trade, economic propaganda, trade promotion, publicity, public relations, etc.) can not individually significantly contribute implementation of the enterpri...

詳細記述

書誌詳細

出版年:	Acta Economica
第一著者:	Перица Мацура, PhD
フォーマット:	論文
言語:	英語
出版事項:	University of Banja Luka, Faculty of Economics 2003-12-01
主題:	marketing environment, communicating, integration, concept.
オンライン･アクセス:	http://ae.ef.unibl.org/index.php/AE/article/view/318