Delineating the South African domestic tourist’s behaviour amid a crisis: A psychographic segmentation approach
Introduction: The COVID-19 pandemic forced transformational thinking regarding resilience and sustainability strategies to ensure the future of the tourism industry. Domestic tourism is predicted to recover first, emphasising the importance of profiling crisis-induced domestic tourist behaviour thro...
| 出版年: | The Retail and Marketing Review |
|---|---|
| 主要な著者: | , , |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Department of Marketing Management, University of South Africa
2022-11-01
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| 主題: | |
| オンライン･アクセス: | https://retailandmarketingreview.co.za/wp-content/uploads/2022/11/RMR18_2_1-17.pdf |