Open Innovation And Digital Marketing: A Catalyst For Culinary SMEs In Makassar
Through an open innovation process, this study aims to determine the impact of IT awareness and digital marketing on the performance of SMEs in Makassar City. A sample of 94 SMEs using the Lameshow formula was collected in Makassar City for this study. The study shows that in Makassar City, IT aware...
| Published in: | Jurnal Manajemen |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Universitas Tarumanagara
2024-10-01
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| Subjects: | |
| Online Access: | https://ecojoin.org/index.php/EJM/article/view/2059 |