Open Innovation And Digital Marketing: A Catalyst For Culinary SMEs In Makassar

Through an open innovation process, this study aims to determine the impact of IT awareness and digital marketing on the performance of SMEs in Makassar City. A sample of 94 SMEs using the Lameshow formula was collected in Makassar City for this study. The study shows that in Makassar City, IT aware...

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Bibliographic Details
Published in:	Jurnal Manajemen
Main Authors:	Johannes Baptista Halik, Maria Yessica Halik
Format:	Article
Language:	English
Published:	Universitas Tarumanagara 2024-10-01
Subjects:	it awareness; digital marketing; open innovation; culinary sme performance; makassar city.
Online Access:	https://ecojoin.org/index.php/EJM/article/view/2059

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