Omnichannel marketing and beacon technologies: experience and prospects in Europe

The article presents the main results obtained from the use of Omnichannel marketing strategy and Beacon technologies in the field of European trade, determines by the difference between multichannel and omnichannel marketing strategies. For the development of the main directions of digital technolo...

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Bibliographic Details

Published in:	Управление
Main Authors:	A. A. Sazonov, M. V. Sazonova
Format:	Article
Language:	Russian
Published:	State University of Management 2021-04-01
Subjects:	omnichannel marketing retail channel conflict minichannel system structure omnichannel strategy beacon technology loyalty formation competitiveness industrial internet digital marketing trends online trading
Online Access:	https://upravlenie.guu.ru/jour/article/view/391