Postinternet Marketing: For a Philosophy and Art of Online Marketing
While we are living in rapidly changing environment driven by the online services, marketing has been rather reluctant in serious apprehending of these consequences. We do not aim to analyse this complex delay that we call conceptual jetlag here. (Conceptual consciousness of marketing is far behind...
| Published in: | Acta Informatica Pragensia |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Prague University of Economics and Business
2014-12-01
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| Subjects: | |
| Online Access: | http://aip.vse.cz/index.php/aip/article/download/82/54 |