Industrial Heritage Regeneration Through Place Branding: Strategic Perspectives from Yazd, Iran
In the early 1990s, the decline of textile manufacturing due to various factors resulted in the abandonment of industrial sites previously utilized in Yazd. This study examines the regeneration of industrial heritage through place branding in a developing country, utilizing a case study approach. Th...
| Published in: | Heritage |
|---|---|
| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-10-01
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| Subjects: | |
| Online Access: | https://www.mdpi.com/2571-9408/8/10/437 |