Determinants of halal food purchase decisions for Go Food and Shopee Food users

Indonesia is one of the world’s biggest halal food product and service consumers. The halal industry will continue to expand as the Muslim community’s needs grow. Therefore, application development for online halal food providers through the Go Food and Shopee Food platforms is in high demand. This...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Innovative Marketing
المؤلفون الرئيسيون: Fachrurrozie, Muhsin, Ahmad Nurkhin, Hasan Mukhibad, Norzaidi Mohd Daud
التنسيق: مقال
اللغة:الإنجليزية
منشور في: LLC "CPC "Business Perspectives" 2023-03-01
الموضوعات:
financial literacy
halal literacy
intention to purchase halal food
TPB
UTAUT2
الوصول للمادة أونلاين:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17763/IM_2023_01_Fachrurrozie.pdf

الانترنت

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17763/IM_2023_01_Fachrurrozie.pdf

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