Determinants of halal food purchase decisions for Go Food and Shopee Food users

Indonesia is one of the world’s biggest halal food product and service consumers. The halal industry will continue to expand as the Muslim community’s needs grow. Therefore, application development for online halal food providers through the Go Food and Shopee Food platforms is in high demand. This...

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發表在:	Innovative Marketing
Main Authors:	Fachrurrozie, Muhsin, Ahmad Nurkhin, Hasan Mukhibad, Norzaidi Mohd Daud
格式:	Article
語言:	英语
出版:	LLC "CPC "Business Perspectives" 2023-03-01
主題:	financial literacy halal literacy intention to purchase halal food TPB UTAUT2
在線閱讀:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17763/IM_2023_01_Fachrurrozie.pdf