Marketing Ethics and Customer Loyalty: The Serial Mediating Role of Relationship Quality and the Moderating Role of Voluntary Simplicity

Although there has been considerable theoretical support outlining a relationship between marketing ethics and customer loyalty, there is limited empirical evidence validating this relationship. This study examines the relationships among perceptions of marketing ethics and customer loyalty in a sam...

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發表在:	Interdisciplinary Description of Complex Systems
Main Authors:	Abdulaziz Sezer, Abdulvahap Baydaş
格式:	Article
語言:	英语
出版:	Croatian Interdisciplinary Society 2024-10-01
主題:	marketing ethics customer loyalty customer trust customer satisfaction voluntary simplicity
在線閱讀:	https://indecs.eu/2024/indecs2024-pp548-585.pdf