Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention

Interior design industries have evolved to adopt advanced digital and interactive virtual reality (IVR) technologies for promotion. Marketing using a platform with a virtual interior design feature is an approach that enables not only the building up of a positive image for an interior design firm b...

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Bibliographic Details

Published in:	Journal of Theoretical and Applied Electronic Commerce Research
Main Authors:	Yuk Ming Tang, Yui-yip Lau, Uen Lam Ho
Format:	Article
Language:	English
Published:	MDPI AG 2023-04-01
Subjects:	digital marketing interactive virtual reality (IVR) interior design marketing aesthetics theory of planned behaviour (TPB)
Online Access:	https://www.mdpi.com/0718-1876/18/2/46