Linking customer experience, satisfaction, and loyalty to brand power and performance in international hotels

The COVID-19 pandemic has had a significant influence on decreasing hotel consumption levels. To survive and compete in the market, hotels must be able to maintain their brand power and performance. This study aims to determine the relationship between customer experience, customer satisfaction, and...

Full description

Bibliographic Details

Published in:	Innovative Marketing
Main Authors:	Evo Sampetua Hariandja, Fellicia Vincent
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2022-08-01
Subjects:	brand customer hotel loyalty performance satisfaction
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16833/IM_2022_03_Hariandja.pdf