Exploring Purchase Decision of Skincare Products: The Interplay of Halal Awareness, Country of Origin, and Online Cosumer Reviews with Religiosity as A Moderating Variable
This research aims to identify and analyze the effect of halal awareness, country of origin of, and online consumer reviews on purchase decisions for local brand skin care products with religiosity as a moderating variable. The population in this research is Muslim millennial generation consumers in...
| Published in: | Jurnal Ilmu Ekonomi dan Bisnis Islam |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri Datokarama Palu
2023-12-01
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| Subjects: | |
| Online Access: | https://jurnaljiebi.org/index.php/jiebi/article/view/241 |