PERUMUSAN STRATEGI PEMASARAN FRY COUNTER DENGAN PENDEKATAN MODEL AIDA

This research examined factors which are mentioned in various literatures that have influence on AIDA models to buy fry counter which are attention, interest, and desire. The model also influenced by perceived attributes, personal characteristics, and external factors. Furthermore, the analysis resu...

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Bibliographic Details
Published in:Jurnal Ilmu Keluarga dan Konsumen
Main Authors: Andi Oktoriyana, Ujang Sumarwan, Hartoyo Hartoyo
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2014-05-01
Subjects:
AIDA model
fry counter
marketing strategy
SEM
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/10003

Internet

https://jurnal.ipb.ac.id/index.php/jikk/article/view/10003

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