Honesty and fairness reduce the sunk-cost effect
The sunk-cost effect (SCE) is the tendency to continue investing in an unsuccessful activity because of previous investments that cannot be recovered. We examine the SCE when continued investment is dishonest and unfair, and whether moral identity predicts decision-making in sunk-cost moral scenari...
| Published in: | Journal of Dynamic Decision Making |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
University Library Heidelberg
2025-06-01
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| Subjects: | |
| Online Access: | https://journals.ub.uni-heidelberg.de/index.php/jddm/article/view/106637 |