Comparative case study on website traffic generated by search engine optimisation and a pay-per-click campaign, versus marketing expenditure
Background: No empirical work was found on how marketing expenses compare when used solely for either the one or the other of the two main types of search engine marketing. Objectives: This research set out to determine how the results of the implementation of a pay-per-click campaign compared to t...
| الحاوية / القاعدة: | South African Journal of Information Management |
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| المؤلفون الرئيسيون: | , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
AOSIS
2015-09-01
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| الوصول للمادة أونلاين: | https://sajim.co.za/index.php/sajim/article/view/651 |