Pricing strategy of supply chain considering response time of extended warranty service

Extended warranty services (EWS) offers avenues for new profit sources and growth opportunities. In a time-sensitive market, the response time has an important impact on the pricing of EWS and satisfying consumer utility. Applying Stakelberg Game theory, a two-echelon product-service supply chain co...

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Bibliographic Details

Published in:	Operations Research Perspectives
Main Authors:	Xingjian Zhou, Yan Feng, Hongming Chen, Lihua Cai, Vladimir Bashkarev
Format:	Article
Language:	English
Published:	Elsevier 2025-06-01
Subjects:	Response time Extended warranty service (EWS) Pricing strategy Product-service supply chain
Online Access:	http://www.sciencedirect.com/science/article/pii/S2214716025000065