Framing Sports Nostalgia: The Case of the New York Islanders’ Fisherman Logo Revival Across Broadcast and Social Media

Sports teams increasingly use nostalgia-based marketing to spark fan engagement and boost merchandise sales. Yet these efforts can also provoke backlash, especially when they resurrect contested imagery. This article examines how one such campaign—the New York Islanders’ 2015 revival of their contro...

詳細記述

書誌詳細

出版年:	Histories
主要な著者:	Nicholas Hirshon, Klive Oh
フォーマット:	論文
言語:	英語
出版事項:	MDPI AG 2025-08-01
主題:	nostalgia sports branding mediatization retro marketing throwback jerseys social media
オンライン･アクセス:	https://www.mdpi.com/2409-9252/5/3/40