A study on corporate social responsibility of professional football clubs on fans’ consumption intentions in China

PurposeTo examine how Chinese fans’ perception of club CSR affects consumption intentions via fan identification and motivational attribution, and to test the moderating role of involvement.MethodsA total of 1,327 valid questionnaires were collected and analyzed using structural equation modeling an...

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Bibliographic Details
Published in:Frontiers in Physiology
Main Authors: Chengfeng Zhang, Keke Song, Linhua Chen
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-09-01
Subjects:
professional football clubs
CSR
fans identification
motivational attribution
involvement
consumption intentions
Online Access:https://www.frontiersin.org/articles/10.3389/fphys.2025.1651356/full

Internet

https://www.frontiersin.org/articles/10.3389/fphys.2025.1651356/full

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