Reinforcing Environmental Sustainability through Institutional Pressures, Green Supply Chain, and Customer Intention among Pakistani Manufacturing Firms A-Pilot Test

Achieving equilibrium between environmental sustainability and economic growth remains a challenge for business concerns across the globe. Developed countries have achieved this balance through re-designing and re-engineering their business operations to eco-friendly processes to some extent but de...

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Bibliographic Details

Published in:	iRASD Journal of Management
Main Authors:	Muhammad Rahies Khan, Muhammad Mutasim Billah Tufail, Mubashir Ali Khan, Muhammad Shakeel
Format:	Article
Language:	English
Published:	International Research Alliance for Sustainable Development - iRASD 2022-06-01
Subjects:	Institutional pressures Green Supply Chain Management Green Marketing Customer Green Purchase Intention Environmental Sustainability
Online Access:	https://www.journals.internationalrasd.org/index.php/jom/article/view/692