Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insights from a Digital and Territorial Perspective

Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges associated with the energy transition, they have to...

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Bibliographic Details

Published in:	Administrative Sciences
Main Authors:	Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira, Eunice Lopes
Format:	Article
Language:	English
Published:	MDPI AG 2023-01-01
Subjects:	automotive consumer behavior brand love digital trends territorial management
Online Access:	https://www.mdpi.com/2076-3387/13/2/36